- Google ads
Overview
Objective
Precision IVF, a leading fertility clinic, aimed to increase patient inquiries and booked appointments through digital marketing. The clinic sought to boost brand visibility and attract prospective patients actively searching for fertility treatments, focusing on generating phone calls and online appointment bookings via a targeted Google Ads campaign.
Before
Solution
We developed a comprehensive paid search strategy for Precision IVF, encompassing targeted keyword research, optimized ad copy, A/B testing and strategic bid management.
Our approach prioritized refined audience targeting and enhanced ad relevance, aiming to maximize engagement and conversion rates effectively. This data-driven strategy ensures that Precision IVF reaches potential clients actively seeking fertility solutions, ultimately driving higher-quality leads and increasing patient inquiries.
After
Result
With an ad budget of $1200 per month, the clinic experienced a steady increase in engagement.
On average, the campaign generated up to 30 phone calls per month, connecting prospective patients directly to the clinic.
Additionally, it resulted in more than 40 booked appointments per month, translating ad engagement into concrete patient appointments.
We achieved a remarkable 300% increase in conversions, significantly boosting the effectiveness of Precision IVF’s paid search efforts and driving substantial growth in client acquisition.