
- Google ads
Overview
Objective
Beauty Oasis Rx, a renowned med spa, aimed to enhance client inquiries and appointment bookings through digital marketing. The spa focused on increasing brand visibility and attracting potential clients actively searching for skincare and beauty treatments, prioritizing phone calls and online bookings through a targeted Google Ads campaign.
Solution
We developed a comprehensive paid search strategy for Beauty Oasis Rx, incorporating targeted keyword research, optimized ad copy, A/B testing, competitor website analysis, and strategic bid management.
We also created attractive logos that represent all skincare services. Our approach focused on refined audience targeting and enhanced ad relevance, ensuring optimal engagement and conversion rates. Every week, we conduct keyword analysis to add relevant search terms to negative keywords, improving ad performance consistently.
Additionally, we split the beauty services into multiple ad groups, each tailored to specific treatment types. This data-driven strategy helps Beauty Oasis Rx reach clients actively searching for skincare solutions, driving higher-quality leads and increasing appointment bookings.
Result
With an ad budget of $1000 per month, Beauty Oasis RX experienced a consistent rise in engagement.
On average, the campaign generated up to 15 phone calls per month, connecting potential clients directly to the clinic.
Additionally, it resulted in More than 100 booked appointments per month, effectively converting ad engagement into real client consultations.
We achieved an impressive 300% increase in conversions, significantly enhancing the effectiveness of Beauty Oasis RX’s paid search strategies and driving substantial growth in client acquisition.